It’s been an interesting year for advertising and marketing, from H&M and Heineken completely missing the mark with their ad campaigns to Jamie Oliver being accused of cultural appropriation over his jerk rice. But just when all hope seems lost, we get a campaign in the mould of Nike’s recent bold and brave Colin Kaepernick ad that shows how powerful advertising can be when done properly. But as much as technology is advancing the way we are able to communicate and target our audiences, is there a fundamental flaw from a people perspective where there is not enough diversity within the decision making process who understand when a message or an image is going to upset or alienate certain audiences? To open up Adtech London 2018, we invited four students from the Brixton Finishing School, who are all studying for careers in advertising and marketing, to give their opinion on what advertising and marketing means to them, examples of adverts they feel have got it completely wrong, and the challenges and barriers they feel they have faced breaking into the industry. We invite you to do the same.
This show surpassed my expectations for quality and quantity of attendees. A great speaker line up with quality insightful presentations that will not disappoint you.
MEDIA DIRECTOR, BETSSON GROUP
I wish all panels would be like the one you organized. I saw great engagement level around and I had no doubts people were interested about content we presented.
Head of Organic Acquisition, uSwitch
For a brand representative is always ke to be able to share and compare experiences with colleagues from other industries and to hear first hand accounts from industry leaders around challenges end the evolution of the industry.
Group Head of Digital Marketing, Nomad Foods Europe
Bringing together a global brand like Nestlé and some of the world’s most creative entrepreneurs is a fantastic way to drive innovation and encourage collaborative solutions to real problems. The Next Big Thing at Ad:tech was a great way to execute this.
Global Innovation Director, Nestlé
From organisation to execution, ad:tech in London was amazing!
Head of Growth Marketing, Adverity
A solid mix of vision and practical knowledge was on display, in a high quality event that was large enough to be varied but not so large you felt swamped.