Attention 2.0 [Viewability with Brand Impact for Digital Advertising]
26 Sep 2018
MAdTech & Data-Driven Insights Theatre
Attention 2.0 demonstrates how: bold branding, distinctive assets, an attention to messaging, format, and animation, can deliver brand recognition at a glance and further brand impact. Whereas, digital ads with poor creative will fail to provide value even if they achieve lengthy dwell times. Digital advertising has received its fair share of positive and negative press. But, the often forgotten secret of digital advertising is that it’s just advertising. All the guiding principles of making a good ad still apply and success depends on the strength of your creative. Great digital creative can gain attention and impact the brand (even if it’s just a simple banner ad). In partnership with Lumen, Ipsos MORI ran a bespoke research project to ascertain what it takes to gain a viewer’s visual attention and, more importantly, how this can be converted to brand impact. By combining Lumen’s eye tracking capabilities with Ipsos MORI’s Connect:Digital we have established some key rules for making the most of your digital ads, and demonstrate that viewability is irrelevant without brand impact.
This show surpassed my expectations for quality and quantity of attendees. A great speaker line up with quality insightful presentations that will not disappoint you.
MEDIA DIRECTOR, BETSSON GROUP
I wish all panels would be like the one you organized. I saw great engagement level around and I had no doubts people were interested about content we presented.
Head of Organic Acquisition, uSwitch
For a brand representative is always ke to be able to share and compare experiences with colleagues from other industries and to hear first hand accounts from industry leaders around challenges end the evolution of the industry.
Group Head of Digital Marketing, Nomad Foods Europe
Bringing together a global brand like Nestlé and some of the world’s most creative entrepreneurs is a fantastic way to drive innovation and encourage collaborative solutions to real problems. The Next Big Thing at Ad:tech was a great way to execute this.
Global Innovation Director, Nestlé
From organisation to execution, ad:tech in London was amazing!
Head of Growth Marketing, Adverity
A solid mix of vision and practical knowledge was on display, in a high quality event that was large enough to be varied but not so large you felt swamped.