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How technology disrupted the centuries old art form of busking

27-Sep-2018
Innovations Theatre
Imagine your brand being displayed in front of an engaged audience at a number of London's hot spots for over 6,600 hours a year, fronted by a host of up-and-coming artists, and all supported by the Mayor of London himself with very little in the way of advertising competition. Sounds all too good to be true right? Welcome to the world of busking and street performance in London 2018. Busk in London, launched by the Mayor in 2015, is the driving force behind this initiative and it’s not without the aid of technology. This year street musicians were able to accept money for their performances via contactless payments in what was a world's first. International Busking Day is now a global celebration of free entertainment, and now brands have an opportunity to support the stars of tomorrow on a platform that launched the likes of Ed Sheeran, Rod Stewart and Tracy Chapman.
Speakers
Julia Jones, Founder/CEO - Found in Music
Paul Broadhurst, Senior Cultural Strategy Officer - Mayor of London’s Office / Greater London Authority

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