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Five Commerce Imperatives for Brand Marketers

27-Sep-2018
MAdTech & Data-Driven Insights Theatre
As brands focus on marketing transformation to create a seamless digital experience along the consumer journey, investing in commerce in capabilities has become critical. In order to convert sales effectively and efficiently as part of an integrated digital brand experience, marketers are having to address key issues such as the integration between sales and marketing, evolving direct relationships with retailers, the offline influence or online initiatives, ownership of data and managing loyalty and subscription services. Using customer data and insights from key providers including Criteo and Dunhumby, Zenith highlights five key areas of focus that marketers need to address to drive excellence in commerce. We bring this to life through the first-hand experiences of global beauty brand Coty, which has successfully addressed these commerce imperatives.
Speakers
Cassandra Stevens, Global Commerce Director - Zenith
Christina Rapsomanikis, European e-Commerce Director - COTY Consumer Beauty

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