As brands focus on marketing transformation to create a seamless digital experience along the consumer journey, investing in commerce in capabilities has become critical. In order to convert sales effectively and efficiently as part of an integrated digital brand experience, marketers are having to address key issues such as the integration between sales and marketing, evolving direct relationships with retailers, the offline influence or online initiatives, ownership of data and managing loyalty and subscription services. Using customer data and insights from key providers including Criteo and Dunhumby, Zenith highlights five key areas of focus that marketers need to address to drive excellence in commerce. We bring this to life through the first-hand experiences of global beauty brand Coty, which has successfully addressed these commerce imperatives.
This show surpassed my expectations for quality and quantity of attendees. A great speaker line up with quality insightful presentations that will not disappoint you.
MEDIA DIRECTOR, BETSSON GROUP
I wish all panels would be like the one you organized. I saw great engagement level around and I had no doubts people were interested about content we presented.
Head of Organic Acquisition, uSwitch
For a brand representative is always ke to be able to share and compare experiences with colleagues from other industries and to hear first hand accounts from industry leaders around challenges end the evolution of the industry.
Group Head of Digital Marketing, Nomad Foods Europe
Bringing together a global brand like Nestlé and some of the world’s most creative entrepreneurs is a fantastic way to drive innovation and encourage collaborative solutions to real problems. The Next Big Thing at Ad:tech was a great way to execute this.
Global Innovation Director, Nestlé
From organisation to execution, ad:tech in London was amazing!
Head of Growth Marketing, Adverity
A solid mix of vision and practical knowledge was on display, in a high quality event that was large enough to be varied but not so large you felt swamped.