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In-housing vs outsourcing, central vs local -  how do you maximise ROI across the modern marketing ecosystem?

26-Sep-2018
MAdTech & Data-Driven Insights Theatre
There has been a lot of coverage this year on the agency model being broken. In this panel we’ll discuss from a brand point of view what the modern marketing ecosystem looks like. Also what are the pros and cons of in-housing and outsourcing across media and creative/production. 
Chairperson
Alex Tait, Founder - Entropy
Speakers
Jenny Bullis, Global CSO [m]Platform - GroupM
Piers Newson-Smith, Head of Brand Planning - Direct Line Group
Richard May, VP EMEA - Marin

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