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How to Activate and Enable Consumer Data to Uncover New and Hone Existing Strategies

27-Sep-2018
MAdTech & Data-Driven Insights Theatre
Attend this session to uncover the how and the why of incorporating consumer intelligence and trends into your marketing activity. Whether it’s growing a niche product category, supporting a company-wide launch or discovering new shoppers, the systematic use of data can propel your strategies forward.
• Discover which data (homegrown or third-party) will have the greatest impact.
• Gain actionable advice to leverage your own data to activate new business strategies.
• Promote customer-centricity to the forefront of your marketing activities.
Join Owen Hancock, Head of Strategy at CJ Affiliate by Conversant, for this data-driven talk full of actionable takeaways.
Speakers
Owen Hancock, Head of Strategy, EU - CJ Affiliate by Conversant

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  • This show surpassed my expectations for quality and quantity of attendees. A great speaker line up with quality insightful presentations that will not disappoint you.
    NICK BAMBER
    MEDIA DIRECTOR, BETSSON GROUP
  • I wish all panels would be like the one you organized. I saw great engagement level around and I had no doubts people were interested about content we presented.
    LUKASZ ZELEZNY
    Head of Organic Acquisition, uSwitch
  • For a brand representative is always ke to be able to share and compare experiences with colleagues from other industries and to hear first hand accounts from industry leaders around challenges end the evolution of the industry.
    GIOVANNI GRIBAUDO
    Group Head of Digital Marketing, Nomad Foods Europe
  • Bringing together a global brand like Nestlé and some of the world’s most creative entrepreneurs is a fantastic way to drive innovation and encourage collaborative solutions to real problems. The Next Big Thing at Ad:tech was a great way to execute this.
    GERARDO MAZZEO
    Global Innovation Director, Nestlé
  • From organisation to execution, ad:tech in London was amazing!
    EUGEN KNIPPEL
    Head of Growth Marketing, Adverity
  • A solid mix of vision and practical knowledge was on display, in a high quality event that was large enough to be varied but not so large you felt swamped.
    ANDY VALE
    Senior Copywriter, Infinity


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