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What We’ve Learnt About Personalising Consumer Experiences to Segments of One

26-Sep-2018
MAdTech & Data-Driven Insights Theatre
Digital and analytics teams - both marketing and ecommerce - should attend this talk to gain a new understanding of digital media opportunities. Specifically:
• The three values that support true personalisation of customer experiences at scale, heightening consumer-relevancy in your CRM function.
• How to create new demand via media delivery from mid-funnel by shrinking your segments down to the individual level.
• How to measure and optimise personalisation for incremental ROI, giving ecommerce and marketing teams greater transparency.
Speakers
Elliott Clayton, Senior Vice President, Media UK - Conversant

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    Group Head of Digital Marketing, Nomad Foods Europe
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    Senior Copywriter, Infinity


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