The science of segmentation took off in the 1980s when data was becoming too big for the computing power at the time. Professor Richard Webber led the revolution from the Centre for Environmental Sciences then helping develop both ACORN and Mosaic. He has been leading the charge ever since. Simon Hay worked at dunnhumby for 25 years when Tesco and Clubcard released the power of personalisation through use of multiple segmentations. Simon is now as CEO of Outra and their deep learning science is changing the speed, insight and actionability of multiple data in segmentation coping with both structured and unstructured data in near real time. The complexity and legality of profiling and one to one marketing has been changed by GDPR and will become more complex again with E-Privacy. Richard and Simon will explain where and how new approaches to segmentation are the answer to many of marketeers current and future challenges.
This show surpassed my expectations for quality and quantity of attendees. A great speaker line up with quality insightful presentations that will not disappoint you.
MEDIA DIRECTOR, BETSSON GROUP
I wish all panels would be like the one you organized. I saw great engagement level around and I had no doubts people were interested about content we presented.
Head of Organic Acquisition, uSwitch
For a brand representative is always ke to be able to share and compare experiences with colleagues from other industries and to hear first hand accounts from industry leaders around challenges end the evolution of the industry.
Group Head of Digital Marketing, Nomad Foods Europe
Bringing together a global brand like Nestlé and some of the world’s most creative entrepreneurs is a fantastic way to drive innovation and encourage collaborative solutions to real problems. The Next Big Thing at Ad:tech was a great way to execute this.
Global Innovation Director, Nestlé
From organisation to execution, ad:tech in London was amazing!
Head of Growth Marketing, Adverity
A solid mix of vision and practical knowledge was on display, in a high quality event that was large enough to be varied but not so large you felt swamped.