Unlocking the power of language - from catching criminals to sharpening strategy for brands
26 Sep 2018
Learn how brands such as Olay, Unilever, and DFS applied linguistic techniques from law enforcement to data they already have, driving sharper strategy and more engaging content. Accurate assessment of the language of consumers reveals a goldmine of actionable insights for brands. From understanding how your brand or product is discussed compared to competitors, to understanding the trends in how consumers are evolving their opinions and attitudes; drilling into language data provides competitive advantage. Relative Insight helps brands fuel sharper strategy and smarter communication by comparing and analysing language. The technology has origins in a 10-year research project into criminal linguistics, where it was created to identify criminals online.
This show surpassed my expectations for quality and quantity of attendees. A great speaker line up with quality insightful presentations that will not disappoint you.
MEDIA DIRECTOR, BETSSON GROUP
I wish all panels would be like the one you organized. I saw great engagement level around and I had no doubts people were interested about content we presented.
Head of Organic Acquisition, uSwitch
For a brand representative is always ke to be able to share and compare experiences with colleagues from other industries and to hear first hand accounts from industry leaders around challenges end the evolution of the industry.
Group Head of Digital Marketing, Nomad Foods Europe
Bringing together a global brand like Nestlé and some of the world’s most creative entrepreneurs is a fantastic way to drive innovation and encourage collaborative solutions to real problems. The Next Big Thing at Ad:tech was a great way to execute this.
Global Innovation Director, Nestlé
From organisation to execution, ad:tech in London was amazing!
Head of Growth Marketing, Adverity
A solid mix of vision and practical knowledge was on display, in a high quality event that was large enough to be varied but not so large you felt swamped.