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Unlocking the power of language - from catching criminals to sharpening strategy for brands

26-Sep-2018
Headline Theatre
Learn how brands such as Olay, Unilever, and DFS applied linguistic techniques from law enforcement to data they already have, driving sharper strategy and more engaging content. Accurate assessment of the language of consumers reveals a goldmine of actionable insights for brands. From understanding how your brand or product is discussed compared to competitors, to understanding the trends in how consumers are evolving their opinions and attitudes; drilling into language data provides competitive advantage. Relative Insight helps brands fuel sharper strategy and smarter communication by comparing and analysing language. The technology has origins in a 10-year research project into criminal linguistics, where it was created to identify criminals online. 
Speakers
Rich Wilson, CMO - Relative Insight

Sponsors

Relative AI

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