The “Maths Men vs the Mad Men” is a popular way to characterise the shift towards more data-driven marketing. It assumes that ‘data’ and ‘creativity’ are two competing marketing philosophies. But this is false and lazy. The real magic happens where the two collide. MullenLowe Open and Diageo have been working together on data-inspired creative innovation for the past few years. Bringing big ideas and big data together for big brands. We will share our experiences and some of the technical and organisational challenges we faced, with reference to recent projects for Johnnie Walker and Gordon’s. And we will suggest ways that both agencies and clients can find value in the collision of data and creativity.
This show surpassed my expectations for quality and quantity of attendees. A great speaker line up with quality insightful presentations that will not disappoint you.
MEDIA DIRECTOR, BETSSON GROUP
I wish all panels would be like the one you organized. I saw great engagement level around and I had no doubts people were interested about content we presented.
Head of Organic Acquisition, uSwitch
For a brand representative is always ke to be able to share and compare experiences with colleagues from other industries and to hear first hand accounts from industry leaders around challenges end the evolution of the industry.
Group Head of Digital Marketing, Nomad Foods Europe
Bringing together a global brand like Nestlé and some of the world’s most creative entrepreneurs is a fantastic way to drive innovation and encourage collaborative solutions to real problems. The Next Big Thing at Ad:tech was a great way to execute this.
Global Innovation Director, Nestlé
From organisation to execution, ad:tech in London was amazing!
Head of Growth Marketing, Adverity
A solid mix of vision and practical knowledge was on display, in a high quality event that was large enough to be varied but not so large you felt swamped.