The Role of Social Media in Promoting Gang Culture
There have been nearly 100 murders in London alone this year as a result of knife and gun crime. Social media is increasingly coming under the spotlight as gangs use these platforms to incite violence. This session explores how social media and advertising is indirectly promoting gang culture and how gang members use various content platforms and channels to recruit, instil fear and groom children. While social media platforms work tirelessly with law enforcement agencies to identify and remove any gang-related content, should they be doing more and how can advertisers use their power to help stop this worrying increase in violence on the capital’s streets?
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MEDIA DIRECTOR, BETSSON GROUP
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Head of Organic Acquisition, uSwitch
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