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The Sorrell Effect – what is the future of media agencies in a digitally transparent world?

27-Sep-2018
Headline Theatre
It’s the question that won’t go away, and when Sir Martin Sorrell was forced to step down from his position as chief executive from WPP back in April, it only accelerated the debate around what the future is for media agencies. Fast forward five months and are we any clearer as to the what role the media agency will play moving forward, and more importantly, how do they evolve to remain relevant? Will consultancies take a larger slice of the pie, or will we see more clients going directly to the adtech companies, or possibly will they take more technology in-house? Sir Martin Sorrell is rightly regarded as the pioneer who changed the agency model as we know it today, but now the question is who can take over that throne and shape the agency model of tomorrow?
Chairperson
Suki Thompson, CEO and Co-Founder - Oystercatchers
Speakers
Amir Malik, Digital Marketing Expert - Accenture Interactive
Bastien Schupp, VP Global Brand Strategy and Mktg Communications - Groupe Renault
Melanie Mack, Head of Digital - Bella Italia, Café Rouge, Belgo
Neith Jauregui Morete, Global Business Leader - OMD

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