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Understanding the path to in-housing and digital empowerment

26-Sep-2018
Innovations Theatre
The IAB reported that nearly one in five marketers have taken programmatic buying in-house last month and almost half have "partially begun the process". Why are they doing it? What does this move actually mean to the industry? How are brands achieving this? And more importantly, should they?

It is clear that marketers cannot go it alone. You need to understand your motivations for doing it, how you’re doing it, what outcomes you intend from this process and who needs to help. Steve will walk through the considerations for in-housing and look at how to take back control using the support available to strike the right balance. 
Speakers
Steve Hyde, Chairman - iotec Global

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iotec

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  • This show surpassed my expectations for quality and quantity of attendees. A great speaker line up with quality insightful presentations that will not disappoint you.
    NICK BAMBER
    MEDIA DIRECTOR, BETSSON GROUP
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    Head of Organic Acquisition, uSwitch
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    GIOVANNI GRIBAUDO
    Group Head of Digital Marketing, Nomad Foods Europe
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    GERARDO MAZZEO
    Global Innovation Director, Nestlé
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    EUGEN KNIPPEL
    Head of Growth Marketing, Adverity
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    Senior Copywriter, Infinity


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