Hero Subpage

Hero

Loading

Why does the convergence of adtech and martech matter?

26-Sep-2018
MAdTech & Data-Driven Insights Theatre
The convergence of advertising and marketing technologies is happening. The marriage of these two tech spaces is part of a wider shift, placing a spotlight on consumer relevancy over unstructured mass-communication.
Join our expert panel for actionable insight to help you and your brand traverse the world of madtech. Key areas the panel will cover:
·         All talk and little action? When will the convergence of adtech and martech actually happen?
·         Why bother? What's the benefit of investing in madtech? How do you gauge payoff?
·         Off the shelf? To buy, or build in-house?
·         The Frankenstein stack: Potentially complex series of tech providers. How do you actually employ madtech?
·         Data, data, data: Do you have enough data, or the right data to benefit? And if you do, how do you activate that data?
·         Ecommerce, marketing, or elsewhere? Where does madtech fit in a business or agency?
·         Consumer relationships: By focussing so much on the tech, are we in danger of missing the end-goal?
Chairperson
Roger Williams, VP International Marketing - PubMatic
Speakers
Matt O'Neill, General Manager, Europe - The Media Trust
Robin Davies, MD Operations EMEA - Conversant
Tim Flagg, CEO - Advantagious 

Sponsors

1

REGISTER TODAY FOR 2019

Book your place today for the bigger, better and bolder ad:tech today.

Click here to register your interest »

SPONSORSHIP

Lead industry debate and meet future clients

Find out more »

2018 CONFERENCE PROGRAMME

Take a look at our exciting conference theme from 2018! 

Find out more »

  • This show surpassed my expectations for quality and quantity of attendees. A great speaker line up with quality insightful presentations that will not disappoint you.
    NICK BAMBER
    MEDIA DIRECTOR, BETSSON GROUP
  • I wish all panels would be like the one you organized. I saw great engagement level around and I had no doubts people were interested about content we presented.
    LUKASZ ZELEZNY
    Head of Organic Acquisition, uSwitch
  • For a brand representative is always ke to be able to share and compare experiences with colleagues from other industries and to hear first hand accounts from industry leaders around challenges end the evolution of the industry.
    GIOVANNI GRIBAUDO
    Group Head of Digital Marketing, Nomad Foods Europe
  • Bringing together a global brand like Nestlé and some of the world’s most creative entrepreneurs is a fantastic way to drive innovation and encourage collaborative solutions to real problems. The Next Big Thing at Ad:tech was a great way to execute this.
    GERARDO MAZZEO
    Global Innovation Director, Nestlé
  • From organisation to execution, ad:tech in London was amazing!
    EUGEN KNIPPEL
    Head of Growth Marketing, Adverity
  • A solid mix of vision and practical knowledge was on display, in a high quality event that was large enough to be varied but not so large you felt swamped.
    ANDY VALE
    Senior Copywriter, Infinity


PARTNERS

SPONSORS

 

KEEP ME INFORMED