Why does the convergence of adtech and martech matter?
Join our expert panel for actionable insight to help you and your brand traverse the world of madtech. Key areas the panel will cover:
· All talk and little action? When will the convergence of adtech and martech actually happen?
· Why bother? What's the benefit of investing in madtech? How do you gauge payoff?
· Off the shelf? To buy, or build in-house?
· The Frankenstein stack: Potentially complex series of tech providers. How do you actually employ madtech?
· Data, data, data: Do you have enough data, or the right data to benefit? And if you do, how do you activate that data?
· Ecommerce, marketing, or elsewhere? Where does madtech fit in a business or agency?
· Consumer relationships: By focussing so much on the tech, are we in danger of missing the end-goal?