Founded in Paris in 1909, L’Oreal has stood the test of time - unlike many fashions! From creating perfectly crafted brands to big budget media campaigns and digital acceleration, L’Oreal has an instinct for what’s new and next. This keynote will reveal the next phase of the global beauty player’s evolution. The company upped its digital media spend by 32.9% in 2016, has pioneered the social beauty space, encouraged collaborations with emerging tech players and with ecommerce sales up to 1.7 billion euros, targeted ambitious direct-to-consumer growth.
With most publisher platforms reporting attention spans of under 10 seconds, advertisers are beginning to wonder if the days of the 30-second spot are numbered.
Audience control over what to watch or block & avoid has reached unprecedented levels. Viewers dictate what is good and worth their attention. And they are not afraid to express their preference on how they want to view advertiser-produced content. Given the extreme levels of advertising aversion and avoidance, is it possible for marketers to capture audience attention and achieve consistent business results?
It’s the time of year for predictions - but is the insight on which you are basing key strategic decisions credible? Based on working with 250,000+ future-focused professionals in 180+ countries, Trendwatching’s fast-paced and high impact trends are guaranteed to highlight trend-driven innovation that wows, inspires and challenges misconceptions. Will the VR economy reach maturity? How will AI change the world? Is the adtech bubble about to burst? Big questions - make sure you’re at ad:tech to make an informed strategy for 2018.
P&G Chief Brand Officer Marc Pritchard’s now infamous words caused a stir in 2017 as ad fraud, viewability and transparency dominated the industry agenda. With scrutiny at an all time high, don’t miss this high-powered discussion as top global brands, agencies, publishers and tech providers gather to thrash out a roadmap to programmatic transparency.
The world of asset management would probably not be the first industry that springs to mind when it comes to brand engagement. UBS has set out an ambitious content and technology plan to humanise the brand of this financial services juggernaut. From innovative partnerships with tech and media players to an editorial approach to in-house content activities, Dr Winfried Daun, UBS’ Group Head of Advertising, Brand Strategy & Media will reveal how to create more meaningful engagement and experiences.
It’s competition time. 100s of marketing and advertising start-ups applied, 15 have made it through to pitch for $50k Nestlé pilot and the prestigious Next Big Thing award. There’s just 4 places in the final available. The first 5 have each got three minutes to impress our judges and convince Nestlé that they have what it takes to leverage the Kit Kat brand to benefit communities, farmers and consumers via the Nestlé Cocoa Plan programme.
A twitter addict with 310k followers, prolific comedy writer and actor whose credits include the best Alan Partridge episode ever made, Mission Impossible and 28 Days Later, Dave Schneider knows a thing or two about creating an emotional connection with an audience. So how can you create compelling social content at scale? Sharpen your creative skills, discover new ideas and enjoy a gag or two at Dave’s self-deprecating expense.
The saying goes ‘don’t air your dirty laundry in public’. We’ve asked serial entrepreneur Ed Relf, CEO & Founder of Laundrapp, the app that makes washing your clothes easy, to do just the opposite. Ask Ed anything. Successes, failures, inspiration, the stresses, strains and growing pains of running one of the UK’s fastest growing tech businesses. Just don’t ask him about whether he prefers Bold or Persil.
In a world of DSPs, SSPs and DSPs, it’s sometimes easy to forget the magic that dancing ponies, gorilla playing drums or the guy from the Old Spice ads can conjure up. Creativity is changing. It appears in new and different forms. But are we actually losing our ability to generate great ideas? Can technology inspire new forms of creativity? Tune into this fascinating session from Lenovo Executive Worldwide Brand Director Jo Moore for the lowdown on how the fast-growing tech brand uses creativity and technology to generate engagement in a fiercely competitive market.
You don’t need us to tell you that tech R&D is eye-wateringly expensive. In fact, tech companies spend more on R&D than any other industry. The rewards are potentially huge but add long sales cycles into the mix and you frequently have high risk, capital intensive businesses. This session will explore different approaches to R&D, focusing on in-house, outsourced and mixed models to identify a more effective and efficient approach to innovation.
Influencer marketing is all the rage in 2017 as brands search for an authentic, direct and highly effective way of talking to consumers. But when it goes wrong, the cringe factor is high, brands get a kicking on social and an in-house or agency exec squirms. But there is a more foolproof way of doing 1:1 influencer marketing at scale. Join Anthony Svirskis of influencer marketing platform TRIBE and a panel of brands and agencies who have done it successfully for the do’s and don’ts of this burgeoning marketing tactic.
It’s competition time. 100s of marketing and advertising start-ups applied, 15 have made it through to pitch for $50k Nestlé pilot and the prestigious Next Big Thing award. There’s just 4 places in the final available. The second 5 have each got three minutes to impress our judges and convince Nestlé that they have what it takes to leverage the Kit Kat brand to benefit communities, farmers and consumers via the Nestlé Cocoa Plan programme.
Motorsport has a reputation as an adopter of technology and innovation as teams search for the slimmest competitive edge. As the marketing industry begins to explore the possibilities of AI, VR and AR, join Williams Martini Racing CTO Graeme Hackland has benefited from an experimental approach to new technology and data. Will key F1 team decisions be automated in the future? Could AI replace human intervention in pitstops? How can VR drive innovative brand experiences? Fuel up on the latest innovations and accelerate your technology strategy in this exciting keynote.
The Holy Grail of seamless omnichannel customer experience and precision attribution is still a distant dream for most marketers. But with an unprecedented volume of tools, technologies, data and modelling available to the modern marketer, there are practical steps you can make today to improve the customer journey and attribution accuracy. Should you be using a DMP? What attribution model is right for your business? Is your next hire a data scientist?
What are the hallmarks of passion brands the modern era? Author, filmmaker and agency boss Jeff Rosenblum believes that modern day success stories share one thing in common - their ability to remove friction from the lives of consumers. As brands continue to throw advertising budget at the problem, most do not realise the need to divorce themselves from legacy business practices and need to empower new kinds of customer relationships. Don’t miss Jeff’s thought-provoking call to arms to identify friction, fight friction and release a new era of customer-centricity.
It’s competition time. 100s of marketing and advertising start-ups applied, 15 have made it through to pitch for $50k Nestlé pilot and the prestigious Next Big Thing award. There’s just 4 places in the final available. The third 5 have each got three minutes to impress our judges and convince Nestlé that they have what it takes to leverage the Kit Kat brand to benefit communities, farmers and consumers via the Nestlé Cocoa Plan programme. Expect powerful pitches, probing questions and the opportunity to discover the freshest tech in town.
Media dynasty Hearst isn’t ready to throw in the towel to Facebook and Google. Ironically, the publisher of Elle and Cosmopolitan believes it can thrive by thinking more like the third player in the emerging advertising triopoly, Amazon. As content, data and commerce merge ever closer, this session will explore how the heritage publisher is future-proofing its business by changing the way it thinks about technology, the purchase path and monetisation.
The notion that brands must think like publishers has been kicking around for a few years but few would claim that they have cracked it. Pete Ward, CEO of Lastminute.com’s travel social network WAYN, believes that brands are missing a trick by not incorporating the basic principles of a successful content strategy. Hear how personalisation, a native social approach to content and a strategy that prioritises engagement over performance can boost the value of your content.