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For immediate release: 15th June 2017
Nestlé to ramp up startup collaboration through The Next Big Thing sponsorship
- Why have creative agencies been generally slow to join the programmatic bandwagon and how do you see their role evolving?
No, it’s not the iconic vacuum cleaner or the famous French football star but the name of Nestlé's new open innovation platform to enable start-ups and entrepreneurs to partner with the FMCG giant.