Food and wellness giant Nestlé and global advertising agency McCann were the new sponsors of The Next Big Thing pitch competition, giving tech startups the opportunity to pitch for a $50k pilot at ad:tech London on 29-30 November.
Nestlé’s purpose is enhancing quality life and contributing to a healthier future. The company has partnered with ad:tech London to look for innovative tech startups who can help deliver this, using [email protected]é - an open innovation platform offering funded pilots. We want the most innovative tech start-ups who can boost Nestlé’s ability to enhance lives and contribute to a healthier future.
We had a phenomenal response to The Next Big Thing competition this year as a diverse range of start-ups answered an exciting brief for The Kit Kat Sustainability Project.
15 start-ups competed at ad:tech London on 29-30 Nov for the chance to secure a $50k Nestlé pilot as part of the [email protected]é initiative - an open innovation platform offering funded pilots to solve live brand challenges. This year’s entries included businesses driving innovation in VR, digital education, mobile, AI, video and influencer marketing - see below for more details.
The Next Big Thing was presented by entrepreneur Diane Perlman, joined by fellow judges:
Florence Audoyer, Global Strategic Marketing & Communication - KITKAT, Nestlé
Gerardo Mazzeo, Global Innovation Director, Nestlé
Sam Cash, VP, Betaworks
Jon Carney, Chief Digital Officer McCann Worldgroup
Ed Relf, CEO, Laundrapp