Food and wellness giant Nestlé and global advertising agency McCann were the new sponsors of The Next Big Thing pitch competition, giving tech startups the opportunity to pitch for a $50k pilot at ad:tech London on 29-30 November.

Nestlé’s purpose is enhancing quality life and contributing to a healthier future. The company has partnered with ad:tech London to look for innovative tech startups who can help deliver this, using [email protected]é - an open innovation platform offering funded pilots. We want the most innovative tech start-ups who can boost Nestlé’s ability to enhance lives and contribute to a healthier future.

Gerardo Mazzeo - TNBT2017

The Competition

We had a phenomenal response to The Next Big Thing competition this year as a diverse range of start-ups answered an exciting brief for The Kit Kat Sustainability Project.

15 start-ups competed at ad:tech London on 29-30 Nov for the chance to secure a $50k Nestlé pilot as part of the [email protected]é initiative - an open innovation platform offering funded pilots to solve live brand challenges. This year’s entries included businesses driving innovation in VR, digital education, mobile, AI, video and influencer marketing - see below for more details. 

The Next Big Thing was presented by entrepreneur Diane Perlman, joined by fellow judges:
Florence Audoyer, Global Strategic Marketing & Communication - KITKAT, Nestlé
Gerardo Mazzeo, Global Innovation Director, Nestlé 
Sam Cash, VP, Betaworks
Jon Carney, Chief Digital Officer McCann Worldgroup
Ed Relf, CEO, Laundrapp

This year's winner Good-Loop was pitched fantastically by Founder and CEO Amy Williams. Read more.

We launched [email protected]é in 2016 with the ambition to work with the most creative and innovative startups on projects that will make a real difference. We’ve already had six great projects, and partnering with ad:tech and The Next Big Thing is an important part of our strategy as we continue to build HENRi and look to find more tech pioneers.
Gerardo Mazzeo
Global Innovation Director, Nestlé