AI is everywhere you look in 2017. From the mass consumer appeal of Alexa and Google Home to powerful business tools such as IBM Watson and the integration of AI into marketing and advertising technologies, AI is set to add £232bn to the UK economy by 2030, according to PwC. But 30% of jobs are thought to be at risk from robotics and AI. Just like the internet did, AI will transformational impact on the future of work and society.
From social echo-chambers to connected devices, chatbots and more, technology is shaping society but is it making us uncomfortable? How can brands build and maintain trust in this rapidly-evolving world?
Kicking off with a keynote from one of the UK’s most respected journalists, Matthew d’Ancona, this session will explore the impact increasing connectivity is having on our trust in brands.
Why are marketers under pressure to generate social advertising content from scratch, when there are billions of beautiful images showasing every conceivable brand sitting idle in people's phones? Join the world's fastest growing influencer marketplace TRIBE and Adobe as they bring to life a booming freelance economy that lies between content creation, technology and the new social currency, influence.
This interactive session will cover:
Digital innovation has transformed the online portion of car buying for the better, but most car customers still hate the end of the journey--the showroom. The question that automotive brands should be asking is this: can disruptive trends and technologies improve the showroom experience, as well as the car buying experience overall?
You’ve heard of machine learning but can you explain it down the pub, let alone apply it to your marketing campaigns? If not, you’re in the majority. ad:tech London has pulled together a panel of machine learning experts to shed light on how machine learning can converge content, context, data and channels to power hyper-targeted, predictive, relevant and effective marketing. Still following? This panel is a must for any savvy marketer looking to maximise the impact of their content, data and technology.
Humanity's never ending strive to make machines more human-like has led us to a point where technology now has taken on more human-like features; Computers with a Brain, Eyes, Ears and a Mouth now have the ability to reason with us, see what we can see, understand what we are saying, and speak back to us.
Valued at a lofty $5.7bn earlier this year, an ever-expanding portfolio of media brands and a prolific ability to secure investment from titans of mainstream media such as Disney, VICE has been one of the few publisher success stories of recent times. Whether or not you’re a flat white-drinking hipster who thinks Movember is a year round movement, VICE’s ability to create content and activations that connect with audiences and advertisers alike has been a triumph in modern day storytelling.
How will brands successfully work with publishers in the future? What is the antithesis of fake news and endless videos of cats on skateboards? What’s the secret to success?
In two years, JOE has pricked up the ears of everyone from J.K. Rowling to Russell Brand, with its dedication to 100% original content. It has built its reputation and audience via a bold blend of smart, satirical comedy, intelligent opinion and analysis on everything from football and gaming to politics and mental health.
Cyber attacks, consolidation, land grabs from tech and consultancy players, disruptive media trends and unprecedented scrutiny from clients on issues such as fraud and transparency - 2017 has not been the most comfortable of years for media agencies. Indeed, a recent survey of media agency execs by 4C found 84% to be concerned about the agency’s value. Featuring CEOs from the top agency holding groups, this will explore the evolution of the agency model.
What does creativity look like in a technology-driven consumer marketing environment? Can they co-exist in harmony? Why do we feel this disconnect between brands and people when we have so many powerful tools and innovations at our disposal? Join this panel for some fresh thinking on how to get the right balance between precision between technology-fuelled efficiency and engagement from emotive brand experiences.
A digital revolution is upon us. The science behind marketing attribution has become more complex than ever before as Facebook continues its meteoric rise with time spent on social media properties overtaking Google for the first time. In this session we will delve below the surface to examine the importance of audience data and cross-channel transparency in measuring digital marketing performance.
Many brands are betting big on IoT as they look to create experiences and value beyond the standard product. Pernod-Ricard is using IoT to rewire the relationship between products, consumers and the brand, leveraging the connected home and even live events to deliver value. Join Pernod-Ricard’s Markus Wulff and SharpEnd’s Cameron Worth as we cut through the hype and explore how IoT can re-engage brands and people in new and innovative ways.
And then there were 4. 15 startups have been pulling out all the stops over the last two days whilst pitching for a $50k pilot with the world's largest food company. Only one can walk away with the prize and plaudits for winning this prestigious competition entered by hundreds of the hottest global startups. Whilst the judges deliberate, don't miss Pete Blackshaw, Nestlé's Global Head of Digital & Social reveal how the company is overhauling its digital operations and embracing both technology and partnerships to deliver its strategic goals through initiatives such as HENRi.