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MAdTech & Data-Driven Insights Theatre

Sponsored by: 

Conversant Red Eye adverity  Equiniti      Outra

Acquiring and retaining customers, delivering the right experience, interacting at the right time, and marketing through the right channels – it all boils down to using the right data. This theatre will cover all stages of an effective big data marketing strategy, from storage and analysis to taking action and delivering ROI. Learn how AI and machine learning are facilitating more meaningful insights and discover more around the far-reaching impact of GDPR to better manage your data quality and governance issues.
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MAdTech & Data-Driven Insights Theatre
  1. My session will focus on using technology for business transformation, scaling quickly and revolutionising retail supplier funding and partnerships, as well as the challenges we had to overcome along ...
  2. There is a great deal of buzz and hyperbole around AI in search marketing. In this talk, Chris cuts through the hyperbole to explain exactly how AI can make your search marketing at least 4X more effe ...

    Sponsor(s)

    Vertical Leap
  3. Digital and analytics teams - both marketing and ecommerce - should attend this talk to gain a new understanding of digital media opportunities. Specifically: • The three values that support true pers ...

    Sponsor(s)

    1
  4. There has been a lot of coverage this year on the agency model being broken. In this panel we’ll discuss from a brand point of view what the modern marketing ecosystem looks like. Also what are the pr ...
  5. RedEye, Marketing Automation specialists, use AI to improve Marketing Communications. Real applications of AI with case studies are rare, but RedEye will present how they and their clients have applie ...

    Sponsor(s)

    1
  6. Experience the analytics that quickly identify which digital campaigns, channels and content give the best ROI; recognise and combat ad fraud; and learn how Machine Learning / AI will revolutionise di ...

    Sponsor(s)

    1
  7. At the presentation one will see how the right creatives can boost your performance on traffic channels such as FaceBook or Google AdWords. We will evaluate together the journey Badoo had in terms of ...
  8. Google data shows 46% of all searches on Google are local. By not adding local search to your online strategy you could be missing almost 50% of your customers. But with 71% of local searchers calling ...

    Sponsor(s)

    1
  9. Attention 2.0 demonstrates how: bold branding, distinctive assets, an attention to messaging, format, and animation, can deliver brand recognition at a glance and further brand impact. Whereas, digita ...

    Sponsor(s)

    1
  10. The convergence of advertising and marketing technologies is happening. The marriage of these two tech spaces is part of a wider shift, placing a spotlight on consumer relevancy over unstructured mass ...

    Sponsor(s)

    1
MAdTech & Data-Driven Insights Theatre
  1. This session will cover the benefits of customer analytics, how to find the story in your data and an introduction to the fast developing area of predictive analytics and predictive analytics techniqu ...

    Sponsor(s)

    1
  2. Managing your marketing data is tedious, time consuming and complex. But doing it right can be very rewarding: not only will data experts rule every meeting with precision and knowledge, they will als ...

    Sponsor(s)

    1
  3. Compliance, consent, privacy, access to data – the debate continues long after the implementation of GDPR earlier this year. Come and listen to our expert panelists share their learnings and discuss h ...

    Sponsor(s)

    7
  4. The science of segmentation took off in the 1980s when data was becoming too big for the computing power at the time.  Professor Richard Webber led the revolution from the Centre for Environmental Sci ...

    Sponsor(s)

    Outra
  5. • The evolution from Customer Relationship Management to Customer Experience Management; real-time data and targeted personalisation • How a single customer view can help you create an effective multi ...
  6. The new personal data regulation has been hard-graft but surely it’s the best way forward? However, the surface only been scratched and organisations that embrace the principles of personal data trans ...

    Sponsor(s)

    Consentric by MyLife Digital
  7. Attend this session to uncover the how and the why of incorporating consumer intelligence and trends into your marketing activity. Whether it’s growing a niche product category, supporting a company-w ...

    Sponsor(s)

    2
  8. The “Maths Men vs the Mad Men” is a popular way to characterise the shift towards more data-driven marketing. It assumes that ‘data’ and ‘creativity’ are two competing marketing philosophies. But this ...
  9. Marketing has never been more measurable, more numbers-driven. It is as much about metrics as it is about messaging. To be a successful marketer, you need to be fluent in the numbers and KPIs that are ...

    Sponsor(s)

    Workbooks
  10. As brands focus on marketing transformation to create a seamless digital experience along the consumer journey, investing in commerce in capabilities has become critical. In order to convert sales eff ...

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  • This show surpassed my expectations for quality and quantity of attendees. A great speaker line up with quality insightful presentations that will not disappoint you.
    NICK BAMBER
    MEDIA DIRECTOR, BETSSON GROUP
  • I wish all panels would be like the one you organized. I saw great engagement level around and I had no doubts people were interested about content we presented.
    LUKASZ ZELEZNY
    Head of Organic Acquisition, uSwitch
  • For a brand representative is always ke to be able to share and compare experiences with colleagues from other industries and to hear first hand accounts from industry leaders around challenges end the evolution of the industry.
    GIOVANNI GRIBAUDO
    Group Head of Digital Marketing, Nomad Foods Europe
  • Bringing together a global brand like Nestlé and some of the world’s most creative entrepreneurs is a fantastic way to drive innovation and encourage collaborative solutions to real problems. The Next Big Thing at Ad:tech was a great way to execute this.
    GERARDO MAZZEO
    Global Innovation Director, Nestlé
  • From organisation to execution, ad:tech in London was amazing!
    EUGEN KNIPPEL
    Head of Growth Marketing, Adverity
  • A solid mix of vision and practical knowledge was on display, in a high quality event that was large enough to be varied but not so large you felt swamped.
    ANDY VALE
    Senior Copywriter, Infinity


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