NESTLÉ CROWN GOOD-LOOP WINNER OF THE NEXT BIG THING
Good-Loop is the 2017 winner of The Next Big Thing start-up pitch competition after successfully winning over Nestlé and scooping the top prize at ad:tech London yesterday (30th November).
Fourteen finalists pitched for the opportunity to collaborate with Nestlé via the HENRi@Nestlé open innovation platform. Good-Loop was crowned the winner for their tech-for-good solution to the challenge, which will use the power of advertising to make a charitable donation to the Nestlé Cocoa Plan. Good-Loop’s Founder & CEO, Amy Williams, has seen her company grow enormously in the last year - the platform having already piqued the interest of some of the biggest brands and advertisers around.
The Next Big Thing 2017 focused on the KITKAT Sustainability Project, an effort to give consumers the opportunity to experience and participate in KITKAT’s global sustainability efforts and their positive impact on society and the environment as part of the Nestlé Cocoa Plan. Through the HENRi open innovation platform, Good-Loop will aim to work with Nestlé on a partner-pilot-proof-of-concept model to test their technology in field. Each successful pilot through HENRi is funded with $50,000 and given senior support and access to market.
Launched 4 years ago, previous winners of The Next Big Thing include Fluid Ads, Relative Insight, Seenit and native ads platform Avocarrot, who exited for $20m last year. This year’s competition was a partnership between Nestlé, global ad agency McCann, and ad:tech London.
“We’re all about empowering consumers and giving them the choice to engage with advertisers in support of the causes they care about," said Amy Williams, Good-Loop's Founder & CEO.
"With KitKat and the Good-Loop platform, we’re able to donate 50% of ad spend to the Nestlé Cocoa Plan and support suppliers, communities and consumers around the world. We’re really looking forward to seeing this come to life.”
“Bringing together a global brand like Nestlé and some of the world’s most creative entrepreneurs is a fantastic way to drive innovation and encourage collaborative solutions to real problems. Good-Loop had a clear vision for helping us to bring home the work we are doing with KITKAT and sustainability and we’re excited to see where the partnership leads,” added Gerardo Mazzeo, Nestlé's Global Innovation Director.
Florence Audoyer, Nestlé's Global Strategic Marketing and Communications - KITKAT said the partnership with Good-Loop would contribute to Nestlé's mission to improve the lives of cocoa farmers and the quality of their product via the Nestlé Cocoa Plan programme: "We were looking for the right startup to bring our sustainability initiatives to life in a creative, exciting, and engaging way that truly connects with people. We’re excited to work with Good-Loop to help shine a light on the Nestlé Cocoa Plan in a new way.”