Alex is Imagination's Creative Technologist working as part of the Labs Innovation Programme, developing innovative Virtual Reality. Having previously worked on Imaginations multiplayer VR experience using Vive Trackers which was showcased at Cannes Lions in 2017 he is currently leading Project Lume, a platform for researchers to explore their 3D data and create immersive stories to share with the public. Alex is an interdisciplinary designer and engineer passionate. His past work revolved around using technology to build experiences and products to enhance wellbeing for dementia sufferers using VR, to develop environmental awareness for cyclists using a connected headband or recently to make learning to code enjoyable for kids by making it physical. Alex holds Masters from both Imperial College and the Royal College of Art.