VP Global Brand Strategy and Mktg Communications,
Bastien Schupp is Vice President, global brand strategy and Marketing communication at Groupe Renault. In this role, he defines the brand strategy of all Groupe Renault brands (Renault, Dacia, Alpine, Lada) and oversees its activation across the organization, including advertising, media, sponsorships, events and motor shows. In addition he is in charge of the group’s motorsport marketing activities. Mr Schupp’s 20-plus years of marketing experience includes leadership roles associated with some of the world’s most recognized automotive brands including Nissan, Infiniti and Audi. Half German and half French by birth, Mr Schupp holds a Masters degree from ESCP Europe business school. He spends his free time with his 2 daughters and loves to travel, ski and scuba dive!