Hero Subpage

Hero

Loading
Benni Lickfett

Benni Lickfett

Head of Emerging Technologies & Digital Innovation, Diageo
Benni has over a decade of experience in using technology and innovation to unlock the brand potential of Fortune 500 firms and start-ups. In his current role, as Head of Emerging Technology and Technical Innovation at Diageo, he is driving the test & learn agenda and championing digital transformation across a world-class spirits portfolio in Europe. Prior to Diageo he co-founded the leading financial services comparison site in the Nordics, an e-commerce retailer for non-medical allergy products and the first user generated cause-marketing platform (one exit, one survivor, one implosion). Benni also spend several years consulting industry leaders such as Hilton Hotels, Best Buy, ExxonMobil, Cartier and Tetra Pak on their growth strategy. Benni holds an MBA from IE Business School and a BA in International Relations from Tufts University. 
Sessions

REGISTER TODAY FOR 2019

Book your place today for the bigger, better and bolder ad:tech today.

Click here to register your interest »

SPONSORSHIP

Lead industry debate and meet future clients

Find out more »

2018 CONFERENCE PROGRAMME

Take a look at our exciting conference theme from 2018! 

Find out more »

  • This show surpassed my expectations for quality and quantity of attendees. A great speaker line up with quality insightful presentations that will not disappoint you.
    NICK BAMBER
    MEDIA DIRECTOR, BETSSON GROUP
  • I wish all panels would be like the one you organized. I saw great engagement level around and I had no doubts people were interested about content we presented.
    LUKASZ ZELEZNY
    Head of Organic Acquisition, uSwitch
  • For a brand representative is always ke to be able to share and compare experiences with colleagues from other industries and to hear first hand accounts from industry leaders around challenges end the evolution of the industry.
    GIOVANNI GRIBAUDO
    Group Head of Digital Marketing, Nomad Foods Europe
  • Bringing together a global brand like Nestlé and some of the world’s most creative entrepreneurs is a fantastic way to drive innovation and encourage collaborative solutions to real problems. The Next Big Thing at Ad:tech was a great way to execute this.
    GERARDO MAZZEO
    Global Innovation Director, Nestlé
  • From organisation to execution, ad:tech in London was amazing!
    EUGEN KNIPPEL
    Head of Growth Marketing, Adverity
  • A solid mix of vision and practical knowledge was on display, in a high quality event that was large enough to be varied but not so large you felt swamped.
    ANDY VALE
    Senior Copywriter, Infinity


PARTNERS

SPONSORS

 

KEEP ME INFORMED