Daniel Cheetham is Global CEO at Happy Finish, a creative production studio renowned for their craft in digital image manipulation. Over the past 5 years Daniel has built the Tech Division at Happy Finish from engineers, scientists, storytellers and artists. They are now also world leaders in the creation of immersive experiences across AR, VR & MR and in utilising AI for creative purposes, with well over 100 technology based projects delivered to global markets in that time. Daniel believes in innovation through hands-on practice. He pushes his team to build new things in new ways.