Mark Runacus is the President of PrideAM, the LGBT+ network for the advertising and marketing sector. A completely voluntary and non-commercial organisation, PrideAM lobbies brands and their partners for improved LGBT+ representation in their mainstream communications, and for a prejudice-free creative working environment. Mark is also the non-executive Chairman of the DMA (UK) Group, the trade association and learning organisation for the data-driven creative industries. In his day job Mark is the Co-Founder and Planning Partner of new hybrid creative/media agency Wax/On. Previously Mark was Chief Strategy Officer and one of the owners of creative agency Karmarama, which was recently acquired by Accenture Interactive.