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Sheridan Ash

Sheridan Ash

Technology and Investments Director, PwC UK 
Sheridan Ash is the Technology and Investments Director and Women in Technology Leader for PwC UK. Sheridan’s career has taken anything but a conventional route, after leaving school at 16 with few qualifications, having undiagnosed dyslexia, she was spotted by an agent and entered the world of runway modelling. She completed her first degree in her 20s and has worked her way up ever since. Sheridan commissioned PwC’s Women in Tech:Time to close the gender gap research which tells us that a lack of female role models in technology is a barrier to more females joining the sector. Sheridan is personally playing her part in raising this issue, but also using her experiences to act as a role model by appearing in the media and at events to champion the benefits that an inclusive and diverse workforce can bring. This includes appearing on BBC News to discuss the importance of role models. Sheridan has more recently founded The Tech She Can Charter which is backed by over 70 organisations. 
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  • This show surpassed my expectations for quality and quantity of attendees. A great speaker line up with quality insightful presentations that will not disappoint you.
    NICK BAMBER
    MEDIA DIRECTOR, BETSSON GROUP
  • I wish all panels would be like the one you organized. I saw great engagement level around and I had no doubts people were interested about content we presented.
    LUKASZ ZELEZNY
    Head of Organic Acquisition, uSwitch
  • For a brand representative is always ke to be able to share and compare experiences with colleagues from other industries and to hear first hand accounts from industry leaders around challenges end the evolution of the industry.
    GIOVANNI GRIBAUDO
    Group Head of Digital Marketing, Nomad Foods Europe
  • Bringing together a global brand like Nestlé and some of the world’s most creative entrepreneurs is a fantastic way to drive innovation and encourage collaborative solutions to real problems. The Next Big Thing at Ad:tech was a great way to execute this.
    GERARDO MAZZEO
    Global Innovation Director, Nestlé
  • From organisation to execution, ad:tech in London was amazing!
    EUGEN KNIPPEL
    Head of Growth Marketing, Adverity
  • A solid mix of vision and practical knowledge was on display, in a high quality event that was large enough to be varied but not so large you felt swamped.
    ANDY VALE
    Senior Copywriter, Infinity


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