Global Creative Technology Director,
Simon is the Global Creative Technology Director who consistently drives forward ground-breaking digital projects that are changing the nature of consumer experiences across the globe. He has 14 years of experience working for clients such as the Science Museum, Sony, Canon and Ford. Simon delivered Ford’s global auto show programme, an integrated live digital experience platform that communicates and connects the stories clients want to tell. Experiences are connected and measured in real-time, and personalised content can be shared with visitors instantly. He has recently been pushing the boundaries of storytelling techniques using immersive technologies to create innovative stories with emotional resonance.