Content monetization enthusiast, fascinated by data. More than 10 years’ experience of growing worldwide traffic of a range of entities and constantly raising their ad yield. I have been working mostly with UK and US based publishers, essentially in the field of reference and education, valuing content in different languages across the globe. As IDM CEO, I supervise all the success criteria of the monetization value chain: ad performance, traffic, engagement, audience segmentation, UX and GUI, service continuity. My mission is to provide publishers with growth and a substantial markup. The story starts by looking in-depth at a client’s assets to best involve deep analysis, thorough full-stack ad serving control, advanced management of the inventory and complex revenue analysis schemes, as well as a humble A/B test iterative approach. Our new line: real-time user profiling for increased engagement. Happy to meet you at AdTech!
This show surpassed my expectations for quality and quantity of attendees. A great speaker line up with quality insightful presentations that will not disappoint you.
MEDIA DIRECTOR, BETSSON GROUP
I wish all panels would be like the one you organized. I saw great engagement level around and I had no doubts people were interested about content we presented.
Head of Organic Acquisition, uSwitch
For a brand representative is always ke to be able to share and compare experiences with colleagues from other industries and to hear first hand accounts from industry leaders around challenges end the evolution of the industry.
Group Head of Digital Marketing, Nomad Foods Europe
Bringing together a global brand like Nestlé and some of the world’s most creative entrepreneurs is a fantastic way to drive innovation and encourage collaborative solutions to real problems. The Next Big Thing at Ad:tech was a great way to execute this.
Global Innovation Director, Nestlé
From organisation to execution, ad:tech in London was amazing!
Head of Growth Marketing, Adverity
A solid mix of vision and practical knowledge was on display, in a high quality event that was large enough to be varied but not so large you felt swamped.