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THE COMPETITION

THE NEXT BIG THING

Food and wellness giant Nestlé and global advertising agency McCann were the new sponsors of The Next Big Thing pitch competition, giving tech startups the opportunity to pitch for a $50k pilot at ad:tech London on 29-30 November.

Nestlé’s purpose is enhancing quality life and contributing to a healthier future. The company has partnered with ad:tech London to look for innovative tech startups who can help deliver this, using HENRi@Nestlé - an open innovation platform offering funded pilots. We want the most innovative tech start-ups who can boost Nestlé’s ability to enhance lives and contribute to a healthier future.

THE COMPETITION

We had a phenomenal response to The Next Big Thing competition this year as a diverse range of start-ups answered an exciting brief for The Kit Kat Sustainability Project.

15 start-ups competed at ad:tech London on 29-30 Nov for the chance to secure a $50k Nestlé pilot as part of the HENRi@Nestlé initiative - an open innovation platform offering funded pilots to solve live brand challenges. This year’s entries included businesses driving innovation in VR, digital education, mobile, AI, video and influencer marketing - see below for more details. 

The Next Big Thing was presented by entrepreneur Diane Perlman, joined by fellow judges:

Florence Audoyer, Global Strategic Marketing & Communication - KITKAT, Nestlé
Gerardo Mazzeo, Global Innovation Director, Nestlé 
Sam Cash, VP, Betaworks
Jon Carney, Chief Digital Officer McCann Worldgroup
Ed Relf, CEO, Laundrapp

This year's winner Good-Loop was pitched fantastically by Founder and CEO Amy WilliamsRead more.

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  • This show surpassed my expectations for quality and quantity of attendees. A great speaker line up with quality insightful presentations that will not disappoint you.
    NICK BAMBER
    MEDIA DIRECTOR, BETSSON GROUP
  • I wish all panels would be like the one you organized. I saw great engagement level around and I had no doubts people were interested about content we presented.
    LUKASZ ZELEZNY
    Head of Organic Acquisition, uSwitch
  • For a brand representative is always ke to be able to share and compare experiences with colleagues from other industries and to hear first hand accounts from industry leaders around challenges end the evolution of the industry.
    GIOVANNI GRIBAUDO
    Group Head of Digital Marketing, Nomad Foods Europe
  • Bringing together a global brand like Nestlé and some of the world’s most creative entrepreneurs is a fantastic way to drive innovation and encourage collaborative solutions to real problems. The Next Big Thing at Ad:tech was a great way to execute this.
    GERARDO MAZZEO
    Global Innovation Director, Nestlé
  • From organisation to execution, ad:tech in London was amazing!
    EUGEN KNIPPEL
    Head of Growth Marketing, Adverity
  • A solid mix of vision and practical knowledge was on display, in a high quality event that was large enough to be varied but not so large you felt swamped.
    ANDY VALE
    Senior Copywriter, Infinity


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