RE-ENGAGING BRANDS AND PEOPLE
Know what I want. Don’t creep me out. More content? Yes please but I’m not paying for it! Entertain me or I’ll switch you off faster than you can say “ad blocker”.
The emerging relationship between brands and people is a tough balancing act full of contradictions, complexities and challenges. ad:tech London is here to explore how technology can re-engage the powerful, transient and often demanding consumer.
Featuring insight from the brand, agency and media intelligentsia, in 2017 we charted the emerging paradigm by focusing on the five E’s of modern marketing and media - efficiency, engagement, experience, entertainment and experimentation - to explore the latest innovations, trends and disruptive forces in marketing and advertising.
Throw in a 3:1 ratio of buyers to suppliers, revealing insight from top global brands and the chance to dance the night away with decision makers, and our audience had all the ingredients required to crack the innovation equation.